Ever wonder why frat boys are so successful at the club? In this article, you’ll learn how they’ve mastered the art of marketing themselves in 3 steps. Frat Boys have a formula for success: know what you’re looking for, know what look is appropriate, and find an emotional need.

What is a Marketing Formula?

A marketing formula is a tool that helps businesses determine what steps they need to take in order to market their products or services successfully. There are many different marketing formulas out there, but the one that is most often used by frat 

boys is the 3Ps of marketing. This formula includes the following four elements: product, promotion, and place.

The product is the first element of the 3Ps of marketing. This is what the business is selling. In order to market their product successfully, frat boys need to make sure that it is something that people actually want or need. The product they are selling is their time 

The promotion is the second element of the 3Ps of marketing. This is how frat boys will get the word out about their services. They need to make sure that they are using effective promotional strategies in order to reach their target audience. This is the appearance we will get into later on.

The place is the third and final element of the 3Ps of marketing. This refers to where frat boys will sell. Sometimes it is in the club, but now they’re finding more business on dating apps like Tinder.

Know what you’re looking for:

When it comes to finding the perfect client, it’s important to know what you’re looking for. There are many different types of people, each with their own unique set of needs and wants. It’s important to take the time to listen to people to find out if they are the type of person you can help. Frat boys are looking for a date, thus they aren’t interested in girls in committed relationships. In terms of business, your prospective clients should be free agents. People that either don’t pay anyone to do what you do, or ones that are looking to switch companies.

Some things to consider when speaking to prospective clients are their commitment to a competitor, what your competitor cannot do for them that you can, and the amount they pay for the service. Can you beat their price?

In the frat boy analogy, these kids tend to listen to the girls they talk to. They learn about commitments these girls have and intend to keep. They listen to the problems the girls have, and the needs that aren’t currently being met.

Before reaching out to prospective clients, make sure you know what needs you can meet. During a discussion with them, listen to the issues they have and their needs. Keep in mind the ones your business can meet.

Have the appearance:

In order for frat boys to market themselves successfully, it is important they have the right appearance. This means dressing in preppy clothing and looking clean cut. It is also important to have a well-groomed appearance, with neatly styled hair. Having the right appearance helps them to attract potential dates and make a good impression.

This is the same for your business. Like we said earlier, your business needs to have a brand that is known. The clean-cut frat boy look is well-known and well received. Your business website and social media pages should have a color scheme, a logo, and nice looking photos/videos. You want to present your business in a way that people like.

It is also important to act confident and outgoing when interacting with potential customers. Frat boys seems to have unrequited confidence when speaking to girls at parties. They aren’t timid, and they always seem interested and engaged. Showing that you are excited about your product or service, and the needs of your clients will help to convince them to give it a try. Be sure to smile and make eye contact when talking to people. Frat boys who are able to project confidence and enthusiasm are more likely to be successful in marketing their product or service.

Look for emotional needs:

Frat boys are always looking for girls with high emotional needs. They know that they have a solution these girls are looking for. They show these girls that they are special and valued. Once they create that sense of emotional connection, they are able to successfully get a date.

In a similar sense, your business should do the same. Listen to the needs of potential clients. Show them that you value their business and care about their problems. You will create a sense of care and respect. People love to be heard, and when a business makes people feel that way, they are often sold. Market your business by looking for people with a specific need, and meet it.

The Perfect 3 Step Marketing Formula in Action

If you want to make sure your product or service is a hit, then you need to use the perfect 3 step marketing formula. This tried and true method has been used by some of the biggest brands in the world, and even more successfully by frat boys. Here’s how it works:

  1. Use aesthetics in your marketing.

People are highly visual and respond well to marketing that features attractive content, like high quality videos and photos. If you create a brand that is consistent and well-known, you’ll be sure to get people’s attention.

  1. Have a prospect type in mind before you go on the search.

You know what your business does, and who it can help. You have to search out the people who need it most. You also need to make sure these people are willing to give you their business, and are not committed to a competitor.

  1. Look for that prospect type.

If you know what you are looking for, only then will you be ready to look. You must figure out the issue you can solve, and then search for those with that issue. Your service has to fill a need that your prospects have.


There you have it — the perfect 3 step marketing formula that frat boys use to get ahead. From building a personal brand to networking like a boss, these tips will help you get ahead in any industry. So what are you waiting for? Get out there and start applying these tips today!

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