Why do I need a video? Because it can change the trajectory of your business.

It’s difficult to stand out in the digital world. You’re competing with every other business for a customer’s attention, and millions of bloggers who are trying to carve out their niche in this new frontier. One way that businesses have stood out is by using video to promote themselves with short clips, informative tutorials on how they can help customers, or cinematic videos that entice people to your product, like the one on the left.

Why is Videography Essential For Small Businesses?

Videography is an essential tool for small businesses. Assuming your small business is community oriented, videos are great tools for reaching a wider audience with the same message. When creating videos for social media, you can actually engage directly with your community. And videos that are to go on your website can build trust with your clients before even speaking to them. Videography can help you connect with your customers, promote your products or services, and build a stronger relationship with your audience.

Here are five specific ways that videography can change the trajectory of your small business:

  1. Videography can help you connect with your customers.

In today’s competitive market, it’s more important than ever to connect with your customers on a personal level. People want to do business with companies that they feel they can trust, and one of the best ways to build trust is through video.

A well-made video allows potential customers to get to know the people behind the scenes of your business. It’s an opportunity to show them who you are, what you stand for, and why they should believe in your products or services. Of course you should always be clear about the services or products you offer, but nowadays people want to know who they are giving their business to. They want to know your values and your story. Give that to them through a video.

  1. Videography can help promote your products or services.

A great video is one of the most powerful marketing tools available to small businesses. It’s an easy way to show potential customers what your product or service can do, and it can be a very effective way to generate leads and sales. Promotional videos normally include shots of your product or you performing your service. They can also include testimonials from loyal and happy customers. Show people what you can do, and have done. This will promote your 

  1. Videography can help grow your business.

A video can be an effective tool for attracting new customers, building awareness, or introducing potential clients to your product or service. Because a well-made video can be shared easily on social media networks and across the web, it’s an ideal way to grow your audience if you’re interested in reaching a wider range of people. As a small business, it is imperative that people know about your business. One way to be sure many people know about you is to widen your reach. You want brand awareness. You want people to know who you are, even if they are not currently buying from you, because these watchers are very likely to become customers. Especially if they know who you are and you have built up that trust.

  1. Videography helps educate customers about products or services they may not know much about.

If you’re looking to introduce new customers to a product or service and you want to do it in a fun and engaging way, a short video can help. Theses are TikTok videos, and Instagram and Facebook reels. Hiring an experienced videographer or social media manager who knows what they are doing will make the process easier, but you don’t have to have professional skills to get started.

Hiring a videographer may be more expensive than taking your own footage, but having someone else do it means you won’t have to spend time editing the footage into something usable. You should not feel bad about hiring a videographer. Look at it as an investment into your business. You spend a little now, but if it makes you more money it’s worth it. A good cameraperson can shoot helpful footage of your product from multiple angles and filter out things that otherwise may be distracting in the final video, and edit it together into a useable video that educates your viewers.

The education can be about what your business does, how it got started, and even tips and tricks of your industry. You may be wary about giving away this information because if you teach others how to do what you do, you think you’ll lose clients. This is just not true. Of course you don’t want to out all of the industry secrets, but by giving your viewers something they can use will build their faith in you. It will prove that you know what you’re doing. Some people will try these tricks but will not be consistent in it, and that’s when they come to you to do it for them.


A good video has many benefits, and many good videos will draw much more business. A lot of businesses today underestimate the power of brand awareness that videography can bring. Do not let yourself be one of them. Unlock your potential by creating good videos!

Leave a Comment

Your email address will not be published. Required fields are marked *